About Us

PT BRONSON PRIMA INDUSTRI is a food & beverage company specializing in confectionery and chocolate. Our continuous commitment in quality and taste has produced well-known brands such as Hot Hot Pop, Pendekar Biru, Hotmil, dan Hot Hot Ball.

Founded in 1977, BRONSON has grown from a humble lollipop home industry into a solid nationwide confectionery company. We maintain our head office in Malang – East Java, a city where it all begins, with wide distribution networks throughout Indonesia.

All BRONSON products are MUI (Majalelis Ulama Indonesia) Halal certified and registered in Badan Pengawas Obat dan Makanan (BPOM RI).

Vision & Mission

  • To maintain consumer satisfaction through great quality and innovative products.
  • To be a trusted leader in confectionery and chocolate industry, domestically and internationally.
  • To provide a positive working environment whereas continuous learning and growing opportunity for all our employees is encouraged.
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